Jewelry king is an established company with a combined experience of 40 years. Our establishment began in Louisiana, and since 2011 has called the Houston our home. We specialize in fine Diamonds, Gold jewelry, and Custom design pieces. Each piece is individually inspected meticulously by us. With our years of experience, we make sure that your job is always done right.  

GOLD

Of all the precious metals, gold is the most popular as an investment. Investors generally buy gold as a way of diversifying risk, especially through the use of futures contracts and derivatives. The gold market is subject to speculation and volatility as are other markets. Compared to other precious metals used for investment, gold has been the most effective safe haven across a number of countries. Gold is measured in Karat, which is divided into 24 parts. This unit of measurement tells us the percentage of gold in a piece. Pure gold is 24 carats, which means 24 out of 24 parts are gold.However, pure gold is too soft to be used for jewelry, hence it is alloyed with various metals like silver, copper, nickel and zinc to increase its strength and durability.

DIAMONDS

Diamond is one of the best-known and most sought-after gemstones. They have been used as decorative items since ancient times.The hardness of diamond and its high dispersion of light-giving the diamond its characteristic "fire"-make it useful for industrial applications and desirable as jewellery. Diamonds are such a highly traded commodity that multiple organizations have been created for grading and certifying them based on the "four Cs", which are color, cut, clarity, and carat. Other characteristics, such as presence or lack of fluorescence, also affect the desirability and thus the value of a diamond used for jewelry.